03 — Web Design · Shopify
Plant & Co.
Eco brand · Shopify web design
Plant & Co. is a modern, eco-conscious brand bringing greenery into everyday spaces. Full Shopify web design — clean, minimal e-commerce built around sustainable values and natural aesthetics.
ROLE
Web Designer
Time
May 2024
TOOLS
Shopify
TYPE
Web Design
CHALLENGE
The Problem
Eco brands often default to overly rustic aesthetics. The challenge: something modern, minimal, and premium while keeping eco values front and centre.
THE PROCESS
Brand Research
01
Explored brand values — sustainability, minimalism, everyday living. Visual direction: soft greens, clean type, generous whitespace.
Visual Identity
02
Palette, typography system, and imagery style before touching the web layout. Green and off-white as core colours.
Shopify Build
03
Full Shopify site — home, product listings, product detail, about, contact. Clean product photography and easy navigation.
Launch
03
Mobile-optimised throughout. Clear CTAs and streamlined checkout flow.
