01 — UI/UX Design · Mobile App
Organiq
Grocery e-commerce · iOS mobile app
ORGANIQ is a simple, minimal and efficient e-commerce mobile application designed to ease the daily grocery needs of its users — built for people who make regular online purchases and want a fast, clean experience.
ROLE
UI/UX Designer
Time
2023
TOOLS
Figma · Adobe XD · Illustrator
TYPE
Mobile App
CHALLENGE
The Problem
Most grocery apps are cluttered, slow, and overwhelming — too many options, too much noise. The challenge was to design a grocery shopping experience that felt effortless and minimal, stripping everything back to what the user actually needs: browse, add, checkout. No friction, no distraction.
THE PROCESS
The Problem
01
Analysed existing grocery apps (Instacart, Blinkit, BigBasket). Identified pain points: complex navigation, slow load states, cluttered home screens. Defined core user needs.
Wireframing
02
Built low-fidelity wireframes for the core flows — onboarding, login, browse, product detail, cart, and checkout. Focused on reducing steps to purchase.
UI Design
03
Developed the full visual language in Figma — clean white base, green accent for fresh/organic feel, minimal iconography, generous whitespace. Designed all key screens including Login, Register, Onboarding, Home, Product, and Cart.
Prototype & User Flow
03
Built an interactive prototype in Adobe XD. Mapped the complete user flow from first launch to completed order. Iterated on navigation and product discovery based on feedback.
