ORGANIQ
date. 2021
software. Figma, Adobe Illustrator & Adobe Photoshop
About Project
ORGANIQ is a simple, minimal and efficient e-commerce base mobile application on solution to ease the daily needs of its user and for those who make online purchases of groceries.
Problem Statement
Problem Statement
In today's fast pacing lifestyle, it is usual that people are always in rush, often forget about their daily household needs. Some people live alone or have lesser time to take care of their weekly or monthly supplies. Many time when users visit on the shop for buying. He didn't find out the favorite fruits, vegetables and many more products it wastage of time.
My Role
To create a simple, minimal, and different e-commerce-based mobile application solution to case the daily needs of its user and for those who make online purchases of groceries, do monthly or weekly Bazar on the go. Users can shop for groceries online and also send them to multiple addresses at the time of order and get them delivered in the safest way possible in no time.
Website
App
Defining the goal
Project goal
Minimizing the day to day problems faced by the grocery shoppers by creating an app.
User goal
Shop for fresh and affordable groceries through an app and get them delivered promptly at little to no cost.
Business goal
Awarding people the benefits of online shopping while expanding customer base market share.
Target audience
The target audience of the project is people aged between 18-and 45 who do grocery shopping daily. Most people of this age use smartphones and know online shopping.
Design process
User research
Foundational research was carried out on 5 users between the ages of 20-and 25, the goal of this research was to prioritize the user by putting the user front and center.
The interview was the primary research used to collect in-depth information. Below are some questions asked.
How often do you order using a Mobile App?
Is there in any way you fell these challenges can be resolved?
What type of payment services would you like to use and why?
What challenges do you face in the ordering process?
What is your experience with grocery delivery, while ordering from online?
What is your grocery shopping experience with your current method?
Important key points from the Interview
-
User are unable to track their orders and contact the delivery person.
-
They don't have much time going to shop because they have busy schedule.
-
They can't customize their order quantity while ordering from online.
-
Users find difficulty in canceling order returning to the home screen.
PAIN POINTS
PROPOSED SOLUTIONS
-
User are unable to track their orders and contact the delivery person.
-
They don't have much time going to shop because they have busy schedule.
-
They can't customize their order quantity while ordering from online.
-
Users find difficulty in canceling order returning to the home screen.
-
Allow order tracking option from successful screen or my order screen.
-
A faster grocery system.
-
Introducing quantity customization option.
-
Cancel order button made available while tracking your order.
User Flow
Low fidelity Sketches
Before diving into the digital wireframing, the first step I did was creating hand-drawn sketches. Hand sketching allows me to visually design how the app would look like. It also allows me to do the layout integrations quickly and effectively.
Low fidelity Wireframes
Next step, I translated my initial sketches to digital wireframes using Figma. I then prototyped our Lo-Fi wireframes using Figma and did usability tests with my users.
