Based in Toronto, where I chase good design the way some people chase patio season (spoiler: I do both).
By day, I’m all about clean layouts, smooth user flows, and creating digital experiences that make people say, “Wait, that was easy?”
By night (and on weekends), you’ll find me painting florals, tackling my next DIY project, or soaking up every minute of summer sun I can get — preferably with an iced coffee in hand.
From Canvas to UI:
With over 7 years of digital design experience, I’ve moved from designing graphics to crafting full user experiences — bringing creativity, empathy, and a love of structure to everything I do. Whether it's building interactive learning tools, redesigning websites, or just organizing the heck out of a Figma file, I’m all in.
Skills:
Tools:
User Research
Interviews, Surveys, Workshops, Usability Testing
Visual Design
Icons, Illustrations, Branding, Motion Design, Graphic Design
UX/UI Design
Sketching, Wireframing, Mock-ups, Prototyping, UX Writing
Other
Content Strategy, Design Thinking
Adobe XD
Figma
Invision
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe InDesign
Work Experience
Work Experience
June 2022 - Present
October 2019 – June 2022
July 2020 – October 2020
Digital Designer
CTI Living
Toronto, Ontario, Canada
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Led user-centered design initiatives by creating and executing effective design strategies, resulting in enhanced user experiences and increased engagement across digital platforms.
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Implemented UX/UI best practices and optimized user flows for websites and mobile applications, improving usability and navigation.
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Conducted competitor analysis and user research to inform design decisions, enhancing user satisfaction.
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Designed interactive prototypes and wireframes for web and mobile applications, boosting user engagement and facilitating seamless user interactions.
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Produced high-quality visual assets for various digital platforms, ensuring alignment with brand identity and improving the overall user experience.
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Developed captivating multi-format designs, including responsive websites and mobile-friendly layouts, resulting in a significant improvement in user engagement metrics.
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Conceptualized and implemented user engagement strategies by integrating interactive design elements and animations.
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Utilized data-driven insights and user feedback to iterate on designs, improving conversion rates and overall user satisfaction.
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Played a pivotal role in driving company growth by leveraging digital platforms and enhancing the overall digital experience and brand recognition.
Skills:
UI/UX Design, Graphic Design, Responsive Web Design, Print Design, Wireframing, Prototyping, Accessibility Standards, Branding, Data-Driven Design
Software used:
Figma, Adobe XD, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Canva, Google Analytics, Hotjar, Mailchimp, WordPress, Wix Digital
Marketing Manager
FoodFund Inc.
London, Ontario, Canada
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Managed the end-to-end creation and implementation of targeted social media ad campaigns to promote new product lines, achieving a 200% increase in click-through rates.
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Orchestrated comprehensive email campaigns to drive awareness and sales of new products, resulting in a 300% boost in email open rates and a 250% increase in conversion rates.
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Crafted visually stunning and persuasive multi-format assets for both social media and email campaigns, maintaining a cohesive brand identity and driving a 400% surge in overall engagement.
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Implemented innovative strategies to optimize email campaign performance, leveraging A/B testing and analytics to enhance open and click-through rates, ultimately contributing to a 20% increase in revenue from email marketing efforts.
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Collaborated cross-functionally to align social media and email campaigns with broader marketing initiatives, ensuring a unified brand message across all digital channels.
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Regularly analyzed and interpreted campaign data to provide actionable insights, continuously refining strategies for maximum impact and achieving a 15% improvement in return on investment.
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Demonstrated a keen understanding of market trends and consumer behavior, incorporating these insights into campaign planning to stay ahead of the competition and foster sustained company growth.
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Consistently monitored industry best practices and emerging technologies, incorporating new tools and methodologies to stay at the forefront of digital marketing trends and maintain the brand's competitive edge.
Skills:
Digital Marketing Strategy, Content Creation, Data Analysis, Cross-Functional Collaboration, A/B Testing, Market Research, Innovation and Adaptability.
Software used:
Facebook, Instagram, Twitter, LinkedIn, Trello, Google Analytics, Mailchimp, Adobe Creative Suite, Canva, Asana
Social Media Intern
Popeyes Louisiana Kitchen,
London, Ontario, Canada
Role:
• Worked on the development and implementation of new social media plans in order to attract new customers and increase brand awareness.
• Created and analyzed digital content for various social media platforms, such as Facebook, LinkedIn, YouTube, Instagram, and Twitter.
• Posted on relevant blogs and managed social media content.
• Conducted reports on the performance of campaigns and presented findings to managers.
• Generated multiple online and offline promotions.
• Reached out to Social Media Influencers and collaborated with them for online promotions.
Achievement:
• Increased Social Media followers in four months.
• Managed to attract customers to promotional outlets.
October 2016 – October 2018
Designer
Clovia,
Noida, India
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Conceptualized and executed creative campaigns, achieving a 50% YoY increase in social media impressions and clicks.
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Created visually compelling catalogs, contributing to a significant enhancement in user engagement.
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Successfully grew social media following by 100% MoM through consistent posting strategies.
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Collaborated closely with product design to integrate brand experience and drive creative innovation projects.
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Led multidisciplinary projects to expand Instagram's brand identity system, ensuring coherence across platforms.
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Conducted user research to inform UI design decisions and solve user problems effectively.
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Maintained strong communication skills to facilitate collaboration among cross-functional teams.
May 2015 – July 2015
Design Intern
American Swan Pvt. Ltd.,
Gurugram, Haryana, India
Role:
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Created conceptual sketches.
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Selected fabrics and fits for fashion lines.
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Helped with the design process from start to finish
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Worked with team members to meet deadlines